The MEDIA EVENT OF THE YEAR FOR A BRAND that broke from convention and redefined the experience of style, technology and legacy. We raised the bar on experiential luxury.

Spanning two days and three venues, the Tata Tigor Media Drive was an indulgence in luxury. It showcased a way of life where glamour met chic practicality. A personalized airport-arrival led to the gourmet food stations, customized brews, bespoke perfumeries and exclusive style-tips at 1 AQ Art Gallery. Followed by the official unveiling at a cocktail soiree at Andaaz amidst a series of installations of the Tigor. The morning drive steered towards an unconventional destination – The Heritage Transport Museum. Here, the riveting history of the automobile, and its evolution in design were celebrated as a subtle reflection of the enduring legacy that the Tata TigorStyleback is said to embody.