White formica walls set the stage for a set that featured rusted corrugated iron sheets, unpolished wood, brutalist style exposed wiring, metal girders, grids and bricks – all to reflect the ubiquitous American saloon frequented by the riders of the Harley Owners Group (HOG). The pavilion contained designated areas for a café, VIP meeting rooms, performance and display stages, life-size AV screens, and uninterrupted views of the bikes on display.